Website Design & Digital Marketing Project
In this project, Iran Canada required a complete website redesign and the execution of a comprehensive digital marketing strategy to enhance user experience, increase conversion rates, and establish a more professional online presence.
As the designer and project executor, all stages outlined below were fully handled and implemented by me.
Website Design & Development
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Design of a modern, minimal UI aligned with the brand’s visual identity
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Implementation of a smooth, conversion-focused UX for key user journeys such as immigration assessments, forms, and landing pages
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Full website development on WordPress with a standard, lightweight, and scalable architecture
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Design of immigration service pages, articles, case samples, and lead generation pages
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Optimization of website speed, security, and technical structure in accordance with Core Web Vitals standards
Advanced SEO (Technical + On-page + Off-page)
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Comprehensive keyword research in the Canadian immigration domain
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Development of a professional content architecture to increase organic traffic
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Optimization of meta tags, content, URL structure, and advanced schema markup
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Setup and continuous monitoring of Google Search Console and Google Analytics
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Creation of SEO-focused landing pages for various Canadian visa programs
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Significant improvement in rankings for competitive keywords and strong growth in organic traffic
Google Ads & Meta Ads Management
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Design and execution of targeted lead generation campaigns
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Optimization of Click-Through Rate (CTR), reduction of Cost Per Lead (CPL), and increased Return on Investment (ROI)
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Development of dedicated landing pages for advertising campaigns
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Retargeting of website visitors to improve conversions and reduce advertising costs
Branding & Marketing Automation
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Development of brand messaging and implementation of UTM tracking and analytical filters
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Integration of website forms with CRM systems for accurate immigration lead tracking
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Deployment of email and SMS automation to increase conversion rates and lead engagement
