Comprehensive SEO, Sales & Digital Marketing Project
In this project, the Tehran Technical Complex website underwent a comprehensive, data-driven SEO and digital marketing strategy aimed at increasing student enrollment, boosting course sales, strengthening educational brand positioning, and building an integrated digital marketing system.
The primary objective was to transform the website from a purely informational educational platform into an active lead generation and sales channel, ensuring that target users are accurately attracted, decision-making journeys are optimized, and course registration processes are completed with minimal friction.
All stages of analysis, planning, execution, optimization, and performance monitoring were fully carried out by me.
Comprehensive Educational SEO Strategy (Full SEO Stack)
SEO was implemented across all layers with a structured and scalable approach:
Technical SEO
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In-depth analysis of website infrastructure in terms of speed, indexability, and technical structure
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Optimization of Core Web Vitals and mobile user experience
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Refinement of URL structures for courses, categories, and articles
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Crawl budget management, XML sitemap optimization, and robots.txt configuration
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Implementation of educational schema markups (Course, FAQ, Article, Breadcrumb)
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Setup and configuration of Google Search Console and Google Analytics
On-page SEO
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Comprehensive keyword research in the education, vocational, and professional training domains
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Targeted content architecture design based on student search intent
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Optimization of page titles, meta descriptions, headings, and course page content
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Strategic internal linking between courses, articles, and registration pages
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Optimization of educational landing pages to increase enrollment conversion rates
Authority Growth & Competitive Positioning (Off-page & Brand Signals)
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Competitive analysis in online and in-person education markets
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Strengthening educational brand signals across digital channels
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Improved rankings for competitive education-related keywords
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Sustainable growth of high-intent organic traffic
Educational Sales Funnel & Lead Generation Design
A key component of this project was the design of a structured user-to-student conversion journey:
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Design and optimization of course registration and consultation forms
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Lead segmentation based on course type, skill level, and educational needs
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Creation of dedicated landing pages for courses and marketing campaigns
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Conversion Rate Optimization (CRO) for high-impact pages
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Behavioral analysis and resolution of drop-off points throughout the registration funnel
Digital Marketing & Course Sales Growth
In parallel with SEO, performance-driven digital marketing strategies were executed to accelerate student acquisition:
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Design and execution of targeted advertising campaigns for educational programs
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Optimization of Cost Per Lead (CPL) and overall campaign efficiency
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Direction of high-intent traffic to course registration pages
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Retargeting strategies for interested users
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Continuous campaign performance analysis and ROI optimization
Social Media Management & Website Synergy
To strengthen the educational brand and increase engagement, social media activities were integrated with website strategy:
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Development of content strategies aligned with educational audiences
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Production of course promotions, educational insights, and announcements
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Full alignment between social media content and website landing pages
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Traffic redirection from social platforms to course registration funnels
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Increased brand awareness and qualified lead acquisition
Brand Integration & Data Analytics
Special emphasis was placed on brand consistency and data-driven decision-making:
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Unified brand tone and messaging across all digital channels
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Implementation of UTM tracking and analytical dashboards
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Analysis of traffic sources, user behavior, and conversion rates
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Establishment of a scalable, data-driven foundation for marketing decisions
