Website Design & Digital Marketing Project
In this project, the Niloofar Azizi brand—focused on professional energy drink formulation—required a structured website and an integrated digital marketing strategy to strengthen scientific credibility and establish a professional, goal-oriented digital presence.
As the project designer and executor, all stages of planning, design, development, execution, and optimization were fully carried out by me.
Website Design & Development
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Design of a modern, clean, and industry-focused user interface aligned with the scientific and industrial nature of the brand
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Implementation of a targeted user experience to effectively present services, technical articles, and lead acquisition paths
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Full website development on WordPress with a lightweight, secure, and scalable architecture
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Creation of formulation service pages, expert articles, landing pages, and contact forms
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Optimization of site speed, security, and technical infrastructure in accordance with Core Web Vitals standards
SEO & Search Engine Optimization
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Comprehensive keyword research in the energy drink and formulation domain
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Strategic content architecture design to increase organic traffic and domain authority
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Full optimization of tags, content, URL structure, and advanced schema implementation
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Setup and configuration of Google Search Console and Google Analytics for user behavior analysis
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Development of SEO-focused pages to attract specialized and industrial audiences
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Improvement of search engine rankings and growth of targeted organic traffic
Paid Advertising & Lead Generation Campaigns
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Design and execution of targeted advertising campaigns to promote specialized services
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Optimization of Click-Through Rate (CTR), reduction of Cost Per Lead (CPL), and increased advertising ROI
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Creation of dedicated landing pages for each campaign
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Smart retargeting implementation to improve conversion rates and reduce advertising costs
Digital Branding & Marketing Automation
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Development of brand messaging and unified communication pathways
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Implementation of UTM tracking and analytical dashboards to measure campaign performance
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Integration of forms with CRM systems for accurate lead management and follow-up
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Deployment of email and SMS automation to increase engagement and conversion rates
