Comprehensive SEO & Digital Marketing Project
In this project, the Iran Canada website—as an active brand in the immigration services sector—underwent a complete digital strategy redesign and full-scale implementation of online marketing processes. The primary objectives were to increase market share, attract high-quality leads, strengthen brand credibility, and build an integrated, data-driven digital marketing system.
The core goal of the project was to transform the website from a purely informational platform into a scalable, measurable lead generation engine, enabling precise tracking and management of traffic sources, user behavior, conversion rates, and the decision-making journey of immigration applicants.
All stages of analysis, planning, execution, optimization, and continuous monitoring were carried out entirely by me.
Full SEO Stack (Comprehensive & Structured SEO)
SEO for this project was implemented in a fully structured manner across three main layers:
Technical SEO
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In-depth analysis of the website infrastructure in terms of indexability, performance, and technical structure
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Optimization of Core Web Vitals, page load speed, and overall user experience
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Refinement of URL structure, XML sitemaps, robots.txt, and crawl budget management
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Implementation of immigration-specific schema markups (Service, FAQ, Article, Breadcrumb)
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Full setup and configuration of Google Search Console and Google Analytics
On-page SEO
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Comprehensive keyword research covering immigration, visa programs, residency, and migration pathways
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Professional content architecture design based on user search intent
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Optimization of page titles, meta descriptions, headings, and content structure
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Strategic internal linking to strengthen high-value and revenue-generating pages
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Creation and optimization of service pages and SEO-focused immigration articles
Off-page SEO & Authority Growth
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Competitive analysis and backlink strategy assessment
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Domain authority growth through targeted, brand-oriented link building
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Strengthening trust and authority signals in search results
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Ranking improvements for highly competitive immigration-related keywords
Lead Generation Funnel Design
A key component of the project was the design and execution of a dedicated lead generation funnel tailored to immigration services:
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Design of optimized immigration assessment forms with minimal friction
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Lead segmentation based on visa type, destination country, and applicant readiness
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Creation of dedicated landing pages for each immigration service
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Conversion Rate Optimization (CRO) for key pages
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Behavioral analysis and continuous refinement of the user decision-making journey
CRM Integration & Lead Management
To improve consultation efficiency and lead handling, a structured CRM-based system was implemented:
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Integration of all forms and landing pages with the CRM
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Automated lead capture, categorization, and data storage
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Definition of lead statuses and pipeline stages
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Conversion tracking from lead to consultation and case initiation
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Reduction of lead loss and improvement in follow-up accuracy
Digital Marketing & Paid Advertising
Alongside SEO, a performance-driven digital marketing strategy was executed to accelerate lead acquisition:
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Design and execution of targeted advertising campaigns
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Optimization of Cost Per Lead (CPL) and Click-Through Rate (CTR)
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Retargeting of website visitors to increase conversion efficiency
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Development of campaign-specific landing pages
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Continuous ROI analysis and campaign optimization
Instagram Management & Social Media Presence
To enhance brand trust and visibility on social platforms, Instagram marketing was also implemented:
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Development of a content strategy aligned with the immigration audience
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Production of educational, informative, and trust-building content
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Alignment of Instagram content with website pages and landing funnels
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Traffic redirection from Instagram to lead capture forms
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Growth of engagement, brand awareness, and targeted inbound traffic
Brand Identity & Digital Integration
Special attention was given to brand consistency and cross-channel integration:
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Unified brand tone, messaging, and value proposition across all digital channels
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Creation of a seamless communication flow between website, Instagram, and advertising platforms
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Implementation of UTM tracking and analytical dashboards for channel performance analysis
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Establishment of a scalable digital infrastructure for long-term brand growth
