Website Design & Digital Marketing Project
In this project, the Dr. Fatahi website was fully designed and optimized to strengthen professional credibility, increase patient trust, and establish a structured and effective digital presence. The primary focus was on presenting medical services with clarity, providing easy access to specialized information, and simplifying patient communication, consultation, and online appointment booking.
As the project designer and executor, all stages of analysis, planning, design, development, execution, and optimization were fully and integrally carried out by me.
Website Design & Development
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Design of a clean, professional user interface tailored to the medical and healthcare environment
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Implementation of a smooth user experience for service presentation, appointment booking, and patient communication
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Full website development on WordPress with a lightweight, secure, and scalable structure
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Creation of medical service pages, educational articles, landing pages, and contact forms
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Optimization of website performance, security, and technical infrastructure in line with Core Web Vitals standards
SEO & Search Engine Optimization
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Comprehensive keyword research within the medical and healthcare services domain
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Strategic content architecture design to increase organic traffic and attract targeted patients
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Optimization of meta tags, content, URL structure, and implementation of medical-related schema markup
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Setup and configuration of Google Search Console and Google Analytics
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Development of SEO-focused pages for medical services and educational content
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Improvement of search engine rankings and growth of targeted patient traffic
Paid Advertising & Patient Acquisition Campaigns
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Design and execution of targeted advertising campaigns to promote medical services
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Optimization of Click-Through Rate (CTR), reduction of patient acquisition costs, and improved advertising performance
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Creation of dedicated landing pages aligned with each medical campaign
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Smart retargeting strategies to increase conversion rates and reduce advertising spend
