DigiMedica Website Design & Digital Marketing Project
The DigiMedica project was developed with the objective of building a trusted, fast, and highly optimized digital platform in the medical and healthcare sector. The primary goal was to create a professional website that delivers reliable information, seamless navigation, and a user experience aligned with international healthcare standards.
All stages of web design, development, SEO optimization, and digital marketing strategy were fully managed and executed by me.
Web Design & Development
-
Designed a clean, trustworthy visual identity and UI/UX tailored to healthcare audiences
-
Developed a fast, lightweight, and SEO-friendly website structure
-
Built dedicated pages for medical services, doctor profiles, expert articles, and online appointment booking
-
Implemented a strong technical foundation for publishing scientific content, patient guides, and healthcare resources
Advanced SEO & Content Strategy
-
Conducted in-depth keyword research for the medical, digital health, and clinical services niches
-
Enhanced the technical performance of the site to achieve high Core Web Vitals scores
-
Created a structured content architecture to support long-term organic growth
-
Implemented advanced medical Schema Markup to improve visibility and credibility in search engines
Digital Marketing & Healthcare Branding
-
Defined brand messaging and communication style aligned with healthcare trust standards
-
Designed targeted landing pages focused on patient acquisition and service inquiries
-
Set up advanced UTM tracking to analyze user behavior and patient decision-making
-
Applied conversion rate optimization (CRO) strategies to increase appointments and consultation requests
Project Outcome
The final result is a high-performance, medically relevant, and fully optimized website that enhances the digital presence of DigiMedica.
This project led to increased organic traffic, strengthened brand credibility, and improved user engagement across all touchpoints.
