Comprehensive SEO & Digital Marketing Project
In this project, the Fakhteh clothing manufacturing e-commerce website underwent a comprehensive SEO and digital marketing strategy aimed at increasing online sales, strengthening brand presence in the digital space, and attracting targeted audiences within the fashion and apparel market.
The primary objective of the project was to transform the website from a basic online store into a data-driven and sustainable sales channel, enabling increased qualified traffic, accurate user behavior analysis, and improved conversion rates from visitors to customers.
All stages of analysis, planning, execution, optimization, and performance monitoring were fully carried out by me.
E-commerce SEO Strategy
SEO was implemented in a specialized manner, tailored to the structure and requirements of an online fashion store:
Technical SEO
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Comprehensive audit of the store’s infrastructure focusing on indexability, speed, and technical structure
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Optimization of product pages, category pages, and core site pages
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Improvement of Core Web Vitals and mobile user experience
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Refinement of product and category URL structures
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Crawl budget management, sitemap optimization, and robots.txt configuration
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Setup and configuration of Google Search Console and Google Analytics
On-page SEO
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Keyword research targeting apparel, clothing manufacturing, and purchase-intent search queries
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Optimization of product titles, meta descriptions, and on-page content
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Enhancement of category structures and e-commerce filtering systems
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Strategic internal linking between products, categories, and editorial content
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Content optimization to increase click-through rates and purchase intent
Brand Visibility & Authority Growth (Off-page & Brand Signals)
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Competitive analysis within the online apparel market
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Strengthening brand signals across digital channels
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Domain authority growth through structured and ethical strategies
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Improved rankings for competitive e-commerce keywords
Conversion Rate Optimization (CRO) & Purchase Flow Design
A strong focus was placed on optimizing the customer purchase journey:
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Simplification of the product selection-to-checkout process
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Optimization of product pages to increase trust and faster decision-making
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Improved user experience across both mobile and desktop platforms
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Reduction of cart abandonment rates
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Behavioral analysis and resolution of friction points within the checkout flow
Digital Marketing & Customer Acquisition
In parallel with SEO, performance-based digital marketing activities were executed to boost sales:
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Design and execution of targeted advertising campaigns
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Acquisition of high-intent traffic for products and categories
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Optimization of Click-Through Rate (CTR) and customer acquisition costs
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Retargeting strategies to re-engage interested users
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Development of campaign-specific promotional landing pages
Instagram Marketing & Store Integration
To support brand awareness and sales growth, Instagram marketing was also implemented:
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Development of a content strategy aligned with the fashion brand identity
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Production of product showcases, promotions, and behind-the-scenes content
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Driving Instagram users to product pages and the online store
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Increased engagement, trust, and targeted inbound traffic
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Alignment of messaging and campaigns between the website and Instagram
Brand Identity & Digital Consistency
Efforts were made to ensure consistent brand representation across all digital touchpoints:
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Unified brand tone across website content and social media platforms
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Consistent messaging for promotions, discounts, and product launches
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Implementation of UTM tracking and analytical dashboards
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Creation of a scalable digital infrastructure to support long-term e-commerce growth
